CONTACT
I assisted in creating, managing and preserving two key workflows along side the Product Managers and the rest of my design team. One for the AG1 forumla update (coined as AG1 Next Gen) and another for the AGZ sleep supplement launch.
With the sheer velocity and aggressive launch plan, keeping in lock-step with stakeholders was crucial for when approved content and imagery was made available to us.
Some pages to note are our Quality & Standards and Ingredients are high traffic pages that we’ve seen prospects go to when making a decision to convert for purchase.
The team and I regularly test new experiments through PDPs, Landers and campaigns. When I design, i always think about scalability which has been enhanced through various tools such as Claude, VS code, Sanity Studio, Figma and Jira automation.
All experiementation is accompanied by a hypothesis and and/or a goal which will decide if the experiment gets promoted to our site.
I continously push myself to output the best quality of the designs for our AG1 members. This is shown by presenting scalable components and a site experience built with a mobile first mindset. Some of these screens are from the navigation experience, AG1 members club and cart + checkout experiences.
Another task I've lead is sunsetting our legacy third-party subscription app partner and the migration into our very own Shopify Subscription App and Shopify Checkout.
This was a crucial move for the business which unlocked quick wins and scalable endeavors such logged-In Shopping experiences, express checkout options, Post-checkout upsells and integrations.
